After much delay due to one reason or the other, Reliance Jio’s
commercial launch of its high-speed 4G services is upon us. Jio has been called
as the world’s
biggest startup with an
investment of Rs. 1,50,000 crore.
It
is being rumoured that the commercial launch of Jio would take the incumbent
telecom operators by storm. Please note that Jio already has over 7 lakh subscribers making it the 6th largest
telecom operator in
India, and also has more
towers than BSNL well
before its public launch.
Earlier
Jio connection was given only to the friends and family members of Jio’s
employees via an invite
system, but as soon as the network opened up to early testers for a beta
launch, it achieved this feat.
Jio’s
subscribers on an average used 18.5 GB per month which is much more than the
industry average of 0.72 GB per user per month. Jio has been promoting its
network strength openly by offering free WiFi
(Jionet) during IPL T20 cricket
matches.
Reliance
Jio is also promoting its own smartphone brand- LYF massively and has also
introduced price
drops in various LYF
phones. Please note that Reliance Jio is not just another 4G network. It will
offer VoLTE services as well for offeringhigh
quality voice over its data network.
Reliance
Jio Commercial Launch Is Finally Here
It
was earlier believed that Jio’s commercial launch would happen in the latter
half of 2016 hinting towards a December launch. Then we reported that Jio might
launch its 4G services as early as September
2016.
However,
according to a report on ET,
Jio’s commercial launch will happen in next month, i.e. August
2016. The report also mentions that Jio 4G
would offer only one tariff plan named ‘Freedom’ to all its subscribers. The plan name
hints towards the launch on Indian Independence Day on August 15th. ‘Freedom’ will offer bundled data and voice at
least 25% cheaper than the
top telecom operators.
Jio
Plans Free Voice Calls & Cheaper Data Packs
Jio
is planning to offer free voice calls to all its subscribers who buy data packs. It is also
planning to offer 1 GB data @ Rs. 80.
Major
telecom operators in India still draw about 80% of their revenue from voice
calls, and if Jio offers free voice calling then it will hit the major telcos
(including Airtel, Vodafone, Idea, and BSNL) very hard.
Leading
telecom operators are already worried about
Jio’s commercial launch as it would eat into their profits. HSBC expects Jio to
have a market
share of over 15% by the next
4 years. It is also expected the data tariffs will reduce significantly in
the next few months thanks to Jio’s commercial launch.
We
are very excited about Jio’s commercial launch in India. You should be too. In
case, you are out in the market looking forward to buying a new smartphone then
you must invest in a 4G VoLTE-enabled smartphone to enjoy HD voice calling on Jio 4G.
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