If
you keep yourself up-to-date with the latest happenings in the tech arena, you
must have heard of Pokemon Go. Once can’t remember the last time when a mobile
game was well received like this.
Currently, the app is not available all over the world. You can
download it officially only if you are from US, Australia, and New
Zealand. But the limited availability couldn’t extinguish the burning desire of
avid gamers all over the world. They found a third-party source and started
feeling the brand-new Pokemon game.
You might have read reviews and gameplay details elsewhere. But
today, I am focusing more on its usage statistics.
But before we do, let me give you a small overview of the game.
Pokemon Go; What is it actually?
In
short, Pokemon Go is a location based augmented reality game available for both
Android and iOS, in which you have to hunt virtual Pokemons appearing in
the real world. Owing to the usage of camera and GPS, you feel like you play a
physical game in the world.
The game has been creating a huge buzz since its release as it
is not a regular play-on-the-phone -only type. You have to out yourself out of
the four walls to get it going.
As the game is not available in Asia and Europe right now, I am
sticking to the usage statistics of America only.
Pokemon
Beat Tinder in Total Downloads
It’s true that the game was released a few days ago. But guess
what?
The total download count made the dating app Tinder feel ashamed
of its own. So what does it say? People love gameplay more than foreplay? ;)
Only
after 2 days of the release, Pokemon go has been download on about 5.16% of all
the Android devices in the US.
Twitter is Going to be Beaten in Number of Daily Active Users
Now that Tinder is not a challenge, Pokemon Go is all set to
beat the well-established social networking site Twitter regarding daily active
users.
More than 60% of the people who downloaded the game is using is
daily. That means, about 3% of the total Android users in America plays Pokemon
Go daily.
WhatsApp,
Snapchat, Instagram, and Messenger are Already Behind
Now, let’s analyze the average amount of time each user put into
playing the game. Pokemon Go is an entertaining game given that an average user
spends about 43 minutes and 23 seconds playing the game.
If you compare the
usage time of WhatsApp, Snapchat, Instagram and Messenger, you will find out
the difference is considerable and the new mobile game kid in the market is
knocking the socks off the competition.
Someone
Took Advantage of the Game; Good for Them
You know the game isn’t available all over the world. That made
apkmirror.com quite popular.
People searched (still does) for the apk file of the game to
surpass the official app store. As a result, the daily traffic to apkmirror.com
has been increased to over 6 million a day on July 6th. Two days ago (on July
4th), it was only 600,000 only.
Considering
the total organic traffic in the last 28 days, they received the most (19.6%)
from the term ‘pokemon go apk.’
You can still see them in SERPs right after Wikipedia for the
term ‘pokemon go.’
N.B.- Image credits- SimilarWeb
Wrapping Up
That’s all. Everyone is talking about the game right now. So, I
thought it would be great if I present a few usage statistics before you.
This one is the greatest example of how a simple app can take
internet by storm. Unique ideas are alwarys well received. Moreover, this game
connects with the external world.
Don’t forget to share the article.
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